Technology Strategy.
Practical Execution.
Red Fin helps organizations solve complex technology and operating problems across AI, automation, cybersecurity, digital platforms, enterprise technology, and business transformation.
Complex problems rarely fit neatly inside one technology category.
I work across the technology, business, and operating layers to help organizations understand what matters, make better decisions, and turn those decisions into solutions that work in practice.
Technology Strategy & Transformation
Help with difficult technology decisions, modernization efforts, architecture, security, and translating business priorities into practical technology direction.
- Technology and transformation strategy
- Enterprise architecture and infrastructure
- Networking, cloud, and cybersecurity
- Operating-model and process improvement
AI, Automation & Digital Platforms
Practical application of modern technology to improve customer experiences, automate work, connect systems, and create operating leverage.
- AI-enabled workflows and customer experiences
- Automation and systems integration
- Ecommerce, membership, and digital products
- Analytics, measurement, and business platforms
Advisory + Hands-On Implementation
Engagements can begin with strategy, but they do not need to end with a recommendation deck. I can help carry the work through design, implementation, and operational adoption.
- Executive and technology advisory
- Solution design and implementation
- Vendor and platform decisions
- Fractional technology leadership
Enterprise experience without enterprise overhead.
I founded Red Fin Marketing as a vehicle for selective technology advisory and transformation work.
I spent most of my career at Cisco, working across enterprise networking, infrastructure, security, operations, customer strategy, organizational transformation, and senior Field CTO roles.
Today, I apply that experience as an advisor, business owner, and hands-on technology operator. That combination matters: I understand complex enterprise environments, but I also work directly with the budgets, systems, customers, constraints, and day-to-day realities that operating businesses face.
I am most useful when the problem is important, the path forward is not obvious, and someone needs to connect strategy with execution.
Have a technology or operating challenge worth solving?
I work selectively with organizations, leaders, and founders who need experienced help making sense of a complex problem, improving an existing environment, or turning an opportunity into something real.
Start a Conversation