Since Yelp, Google, and others are directly in the business of delivering relevant and valuable information to their users, businesses need to ensure they have an effective strategy of credible ways to build the trust in their business.

Another reason to protect your brand, have a strategy, and execute it in ethical ways so you don’t put yourself at risk.  If you need help in creating & executing such a strategy, contact us above to explore the options.

See the story below on the wrong way to do this and what Yelp is doing about it.