FOR IMMEDIATE RELEASE                                       

For more information, contact:

Cate Starmer, 1% for the Planet

+1 (802) 861-0460


Red Fin Marketing Announces Membership with 1% for the Planet

San Jose, California, May 14, 2018 – Red Fin Marketing joined 1% for the Planet, pledging to donate 1% of annual sales to support nonprofit organizations focused on the environment.

“Our member companies have donated more than $175 million to our environmental nonprofit partners to date. Currently, only

3% of total philanthropy goes to the environment and, only 3% of that comes from businesses. The planet needs bigger support than this, and our growing network of member businesses is doing its valuable part to increase giving and support on the ground outcomes. Our members lead with purpose and commitment, characteristics that consumers support. We’re excited to welcome Red Fin Marketing to our global network,” says Kate Williams, CEO of 1% for the Planet.

“The environment is a critical part of all of our lives and it’s essential that, now more than ever, we do our part to be strong stewards of it,” says Shawn Shafai, Founder of Red Fin Marketing.

Members of 1% for the Planet contribute one percent of annual sales directly to any of the approved nonprofit environmental organizations in the network. Nonprofits are approved based on referrals, track record and environmental focus. Thousands of nonprofits worldwide are currently approved. 


About 1% for the Planet

1% for the Planet is a global organization that connects dollars and doers to accelerate smart environmental giving. We recognize that the current level of environmental giving – only 3% of total philanthropy – is not enough to solve the most pressing issues facing our planet.

Through our business and individual membership, 1% for the Planet inspires people to support environmental organizations through annual membership and everyday actions. We advise on giving strategies, we certify donations, and we amplify the impact of the network.

Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our members have given more than $175 million to environmental nonprofits to date. Today, 1% for the Planet is a network of more than 1,200 member businesses, a new and expanding core with hundreds of individual members, and thousands of nonprofit partners in more than 60 countries. Look for our logo and visit to learn more.

About Red Fin Marketing

Red Fin Marketing is a digital marketing agency servicing national and global clients.  While they focus on digital marketing services in channels such as Search/Organic, Paid/PPC, and Social Media, they also deliver marketing services across traditional channels such as video production, graphics, and advertising.  Red Fin Marketing has always been passionate about worthy causes and a large portion of their work is focused on the environment, social justice, animal welfare, and other important works.

Red Fin Marketing was founded by long-time entrepreneur and technologist, Shawn Shafai, and is based out of Silicon Valley in San Jose, California.  They can be reached at (408) 380-2195 and