Sad but True
When it comes to the online world, if your desired audience is searching in Google or another search engine for answers, you need to come up in the results immediately or you’re not even in the game.
Research always shows that the Top-2 Ads (paid) and the Top-3 Organic (non-paid) search results get the vast majority of clicks and traffic to their websites. Are you among these elite well-placed listings? If not, do you know how to get there?
Everything is at stake to get your organization to place well for these search results.
Location, Location, Location
Just as it’s true for physical real estate, location is critical for digital real estate. Traffic is the lifeblood of all websites and two critical ways of getting traffic to your website is via Paid and Organic search engine marketing.
Google serves over 200 million searches per hour. People search via keywords to answer a question or solve a problem. If you do things well with an effective paid search advertising or by having a website that is well constructed, supported, and referenced, you will capture the majority of that user traffic to your website and will be poised for massive success.